Profit Streams™:

Navigating Software Pricing

A one-day collaborative learning experience that focuses on the first two rows of the Profit Streams™ canvas: Solution and Economic Sustainability, including Customer Benefit Analysis, Solution Benefit Mapping, and Pricing.

What is the Navigating Software Pricing course?


Using a dynamic case study format inspired by the world's leading business schools, this one-day course covers the following topics through a combination of interactive sessions, collaborative exercises, and conversations with your other participants:


  • Customer Benefit Analysis to model the tangible and intangible benefits of your solution
  • Value Exchange Modelling so that you can select the optimal foundational elements of your business model
  • Solution Modelling so that you can design segment-specific packages. 
  • Pricing Model including Strategy, Structure, Specifics, and Policies, so that you know the specific changes you're making to improve your Pricing Model

Who is this course for?


  • Types of businesses: Startups (all stages), VCs, Private Equity, small to midsized companies SIS (software enabled solutions)
  • Roles: CEO, CTO, CIO, Product Owner, Product Manager, Sales Leader, Chief Architect

What do I get after the course?


  • An optional, 1 hour free follow-up call with Scagilize in the 4 weeks past the course to reflect on topics / go deeper / ask questions
  • A copy of Software Profit StreamsTM 


Any questions concerning Profit Streams?

Then watch the Web Talk with Luke Hohmann, Ian Spence and Gerd Wessling from Tuesday May 2, 2023.

Or write us an e-mail, we love to hear from you!