Profit Streams™:

Navigating Software Pricing

A one-day collaborative learning experience that focuses on the first two rows of the Profit Streams™ canvas: Solution and Economic Sustainability, including Customer Benefit Analysis, Solution Benefit Mapping, and Pricing.

What is the Navigating Software Pricing course?


Using a dynamic case study format inspired by the world's leading business schools, this one-day course covers the following topics through a combination of interactive sessions, collaborative exercises, and conversations with your other participants:


  • Customer Benefit Analysis to model the tangible and intangible benefits of your solution
  • Value Exchange Modelling so that you can select the optimal foundational elements of your business model
  • Solution Modelling so that you can design segment-specific packages. 
  • Pricing Model including Strategy, Structure, Specifics, and Policies, so that you know the specific changes you're making to improve your Pricing Model

Who is this course for?


  • Types of businesses: Startups (all stages), VCs, Private Equity, small to midsized companies SIS (software enabled solutions)
  • Roles: CEO, CTO, CIO, Product Owner, Product Manager, Sales Leader, Chief Architect

What do I get after the course?


  • Consulting support: One optional 1-hour implementation consulting session with Scagilize (available within 4 weeks after the workshop)
  • A physical copy of the book Software Profit Streams™ 

Any questions concerning Profit Streams?

Then watch the Web Talk with Luke Hohmann, Ian Spence and Gerd Wessling from Tuesday May 2, 2023.

Or write us an e-mail, we love to hear from you!