Web Talk Recording:

"Stream me up! Value → Pricing → Profit"

The first principle of the Agile Manifesto is: "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software." But is 'value' enough?


No. Without profit, a business cannot sustain itself. This means that business leaders must quantify the value of their software, put a price on it, and design a business model that creates a sustainable profit.


In this talk, Gerd, Luke, and Ian explore how value streams must evolve into Profit Streams™ so that the business can continue to serve customers over time.

Luke Hohmann is Chief Innovation Officer & Co-Founder of Applied Frameworks and Co-Creator of Profit Streams™ Framework.

Ian Spence is Scagilize Network Partner (Trainer & Consultant), Advisor & SAFe Fellow. For Scagilize, he regularly writes down his thoughts and insights all around the world of SAFe

Gerd Wessling, among others, founder of Scagilize and first European Profit Streams partner. On May 11 + 12 Luke and Gerd hold the first Profit Streams course in Europe together.

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