Profit Streams™

Use Profit Streams™ to accelerate your growth, get expert advice, and gain a deeper understanding of Pricing, Profit Engines, and Customer ROI.

Increase profit through more effective pricing and licensing


The Applied Frameworks Profit Streams™ Canvas is the only framework to expose the economic variables of your business model which enables you to rationalize pricing and licensing decisions. Embrace pricing decisions based on quantitative analysis of the value you provide to customers and leave behind reactive pricing decisions driven by competitive pressure (or worse…guessing).


Create a sustainable business that delivers a steady stream of profits


The Profit Stream™ Canvas illustrates how the interactions between the solution, customers, suppliers, and regulatory agencies impact the solution economics. Equip yourself with the information to iteratively calibrate a business model that offers mutually beneficial outcomes to all parties.



The Profit Stream™ Canvas distills our unique perspective and experiences into an easy-to-explain model that enables you to focus on what matters most – promoting a sustainable business founded on a steady stream of PROFIT.

New: Profitable Product Blog

As a product leader with more than 15 years of experience, Gregor Schulte writes about Software Profit Streams, a design thinking system for solution profitability management.


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Profit Streams™ Courses and Workshops:


How to become a more sustainably profitable business


Three different courses/workshops for the success of your business: Accelerate your growth, get expert advice, and gain a deeper understanding of Pricing, Licensing, and Customer ROI

COURSES & WORKSHOP OVERVIEW

Theory-Informed Practice


Unlock the untapped potential of your business and ignite a path toward sustainable profitability and unparalleled business agility. Join forces with our team of seasoned experts who will seamlessly navigate you through the complexities of the business landscape, guiding you toward measurable and tangible success in the real world.

Our Profit Streams training and workshops are designed to help you focus on what matters most: Profit. 

Who are these courses/workshops for?


  • Types of businesses: Startups (all stages), VCs, Private Equity, small to midsized companies SIS (software enabled solutions)
  • Roles: CEO, CTO, CIO, Product Owner, Product Manager, Sales Leader, Chief Architect

What will I get from participating?


These are true working sessions with access to experts to help guide you during and after the workshops. During the session, you will create:

  • Customer Benefit Analysis to identify tangible and intangible benefits.
  • New pricing based on Pricing Strategy, Structure, Specifics, and Policies.
  • A comprehensive plan for creating a Customer ROI Model.
  • An understanding of how to communicate new prices, manage existing accounts, and adopt a continuous approach to sustainable pricing.

What do I get after the courses/workshops?


  • An optional, 1 hour free follow-up call with Scagilize in the 4 weeks past the course to reflect on topics / go deeper / ask questions
  • A copy of the book Software Profit StreamsTM 
  • 1-year membership in the Profitable Software Community


Meet the Instructors

Gerd Wessling

As Scagilize founder, coach, consultant and trainer, Gerd has more than 25 years of global and practical experience; in companies from 10 to over 400,000 employees. He loves helping organizations and individuals to find the perfect match between problems and suitable solutions/methods. His claim is:
Helping companies to help themselves.
More about Gerd

Gregor Schulte

Gregor Schulte

Gregor is a product leader with 15 years of experience delivering cutting-edge products across the tech domains web, apps, consumer electronics, telecommunications and fintech. With his background in business administration and economics, he is always alert to the macro-drivers of the marketplace and focuses on the commercial monetization of value delivery. More about Gregor

Luke Hohmann

Luke Hohmann has been involved with Applied Frameworks since its founding in 2003. He later went on to start Conteneo, a collaboration software company, which was acquired by Scaled Agile in 2019. He is the author of three books and cited as an inventor on more than a dozen patents. Luke is a highly sought after keynote speaker worldwide. More about Luke

Any questions concerning Profit Streams?

Then watch the Web Talk with Luke Hohmann, Ian Spence and Gerd Wessling from Tuesday May 2, 2023.

Or write us an e-mail, we love to hear from you!

* Net price

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