25/06, 2025: AI Essentials Masterclass (remote, German). Will run. Early Bird Price

Building AI Competency for Strategic Business Success

IIn an era where artificial intelligence is transforming industries and revolutionizing business processes, the AI Essentials Masterclass offers a practice-oriented and scientifically grounded introduction to the world of AI. This workshop provides decision-makers and professionals with the essential competencies to strategically evaluate AI technologies and effectively integrate them into existing structures.

09:00-13:00 (CEST), incl. breaks

Trainer: Jan Philip Göpfert , AI expert (PhD) and business consultant

Throughout the workshop, participants gain a nuanced understanding of how current AI technologies function and their inherent potentials and limitations. They acquire valuable insights into the preparation and utilization of data for AI applications and learn to avoid methodological pitfalls. Additionally, they develop a comprehensive understanding of the regulatory landscape, enabling them to plan and implement AI initiatives in compliance with the EU AI Act and other regulatory requirements.

What will you learn?

• Practice-oriented AI fundamentals – understand current AI technologies and their application potential
• Competent use of Large Language Models – leverage leading AI systems for measurable business advantages
• Effective prompt engineering – optimize your interaction with AI systems through targeted communication
• Compliance and governance – navigate the EU AI Act and implement legally compliant AI processes
• Strategic AI integration – develop tailored approaches for your specific organizational challenges

Course curriculum

• AI landscape 2025: realistic potentials and limitations
• Architecture of modern AI systems: functionality and implications
• Practical prompt engineering for company-specific use cases
• Comparative analysis of leading AI providers and their performance profiles
• EU AI Act: structured compliance strategies for various risk categories
• Implementation strategies: from point solutions to comprehensive AI transformation

What will you leave with?

• Immediately applicable skills – optimize your work processes using proven AI methods
• Strategic decision-making competence – make informed investment decisions in the AI sector
• Legal confidence – implement AI solutions considering current regulatory requirements
• Competitive advantage – identify untapped AI potential in your business environment
• Participation certificate – document your acquired AI competency

Who is this course for?

• Executives with strategic responsibilities
• Project and process managers
• Professionals and managers from public administration and private sector
• IT managers and digitalization officers
• Domain experts seeking to leverage AI potential in their field