26.06.-27.06.2023: Software Pricing Fundamentals (remote, English). Will run
Profit from our group offers
Book 2 per company for 2.490 Euro (net) each.
Book 3 or more per company pay 2.240 Euro (net) each.
For group bookings, please send us an e-mail.
Software Pricing Fundamentals is a collaborative learning and working course that provides the knowledge needed to use the Profit Streams™ Pricing Model to improve pricing, licensing, and customer ROI models to fuel your growth.
Daily: 09:00-17:00 (CEST)
Trainer: Gerd Wessling
How does it work?
The workshop combines interactive sessions, collaborative exercises, and conversations with your other participants to enable you to:
- Complete a Customer Benefit Analysis to model the tangible and intangible benefits of your solution
- Snapshot your existing pricing choices to Price Strategy, Structure, Specifics, and Policies so that you know the specific changes you're making to improve your Pricing Model
- Understand how to construct a Customer ROI Model, including the Total Cost of Ownership
- Identify the most significant opportunities to improve pricing and licensing
Who is this course for?
- Types of businesses: Startups (all stages), VCs, Private Equity, small to midsized companies SIS (software enabled solutions)
- Roles: CEO, CTO, CIO, Product Owner, Product Manager, Sales Leader, Chief Architect
What will I get from participating?
This is a true working session with access to experts to help guide you during and after the workshop. During the session, you will create:
- Customer Benefit Analysis to identify tangible and intangible benefits
- New pricing based on Pricing Strategy, Structure, Specifics, and Policies
- A comprehensive plan for creating a Customer ROI Model
- An understanding of how to communicate new prices, manage existing accounts, and adopt a continuous approach to sustainable pricing
What is included in the course?
- A copy of the book Software Profit Streams™
- An optional, 1 hour free follow-up call with Scagilize in the 4 weeks past the course to reflect on topics / go deeper / ask questions
- 1-year membership in the Profitable Software Community (Q2 2023)
Any questions concerning Profit Streams and/or the SPF course?
And you've missed the Web Talk with Luke Hohmann and Gerd Wessling on Tuesday May 2? Then you can watch the recording any time. Or write us an e-mail , we love to hear from you!
Interested parties from Switzerland please contact us before ordering.
All prices include VAT of the country of delivery. Please note our cancellation policy.
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„The course itself, the online materials and the trainer were excellent. Through the interactive course guidance we were very intensively involved, which is also important as the course is quite demanding. The time was very worthwhile and the exchange (remote) with the course participants was also very constructive."
★★★★★
P. S., Head of Software Product Development, Hilti -
„ ... never before have I been so intensively looked after in a training session and tailored to my needs ...“
★★★★★
M. H., Portfolio Management & Controlling, BSH GmbH (Bosch Siemens Hausgeräte) -
„Two days packed with information and knowledge - and all in a very entertaining way. I liked it very much."
★★★★★
C. B., Agile Coach & Scrum Master, Bosch -
„It is obvious that the trainer has extensive experience in the subject matter, which enables him to convey the complex content in a clear manner. He was able to answer all questions fully at all times and put himself in the shoes of the questioners."
★★★★★
Participant Feedback, Course "Leading SAFe" on 20-21/12/21 -
"Gerd succeeded in transferring his own positive and motivated attitude to the course participants right to the end. This resulted in interesting technical discussions that moved the heterogeneous team forward as a whole."
★★★★★
Participant Feedback, Course "Leading SAFe" on 20-21/12/21 -
„The clear guiding thread made it easy to follow Gerd through the wealth of information. Group exercises and videos made the training very varied, which also made it easy to stay attentive virtually. We also received valuable tips on certification. You can feel Gerd's great enthusiasm for the subject as well as his great experience as a training provider."
★★★★★
A.F., Projekt Manager, Wüstenrot & Württembergische AG -
"It was an exceptional online course experience. Excellently prepared learning material and a highly professional instructor. For anyone looking to take a SAFe POPM course. I highly recommend Scagilize."
★★★★★
A.R., Product Owner Integration Service, Die Schweizerische Post -
"It was impressive to see with what calmness, clarity and professional Gerd Wessling and his team successfully prepared, launched and accompanied the first SAFe ART at our organisation - and that in an environment of 40,000 employees who had previously worked in a strongly phase-oriented way."
★★★★★
S. R., Project Manager, BOSCH -
"Gerd Wessling and his team provided excellent technical and change management support for the global roll-out of our CRM system over several years. Thank you for that!"
★★★★★
K. W., Head of Change Management, DMG Mori
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